EmbedReviews pulls in reviews from Google, Facebook, and other platforms and displays them as a widget. SocialProof collects direct testimonials from customers without requiring review platforms. Different tools for different needs.
Try SocialProof free — no credit cardEmbedReviews is a review aggregator. It connects to your Google Business Profile, Facebook Page, Yelp, and other platforms and pulls those reviews into a widget for your site. If you already have reviews on those platforms and want to display them on your website, EmbedReviews solves that problem.
SocialProof is a testimonial collector. You send customers a link, they write their testimonial directly, you approve it, and it appears on your site. You're not dependent on any third-party platform. Customers don't need a Google account, Yelp account, or Facebook account to leave a testimonial.
If you have existing Google reviews you want to showcase: EmbedReviews is built for that. If you want to collect new testimonials from customers who don't use review platforms, or if you want testimonials that are more detailed and personal than a typical Google review: that's SocialProof's strength.
| Feature | SocialProof | EmbedReviews |
|---|---|---|
| Starting price | Free forever (1 widget) | ~$29/month |
| Collect direct testimonials (no review platform) | Yes — core feature | No |
| Aggregate Google / Facebook reviews | No | Yes — core feature |
| Customer needs Google/Facebook account | No — direct link | Yes — to leave original reviews |
| Approval workflow (choose what displays) | Yes — full control | Limited filtering only |
| Works for businesses with no Google presence | Yes | No — requires connected accounts |
| Setup time | 5 minutes | 30-60 min (account connections) |
| Testimonials are yours (not platform-dependent) | Yes — you own them | No — depends on platform APIs |
Free to start. Your customers submit directly. You approve and display. No Google account required.
Try SocialProof free →