Feefo is a verified reviews platform designed for large retailers and brands. It requires transaction-based verification — which means it's largely useless for service businesses, consultants, and local providers. SocialProof is built for you.
| Feature | SocialProof | Feefo |
|---|---|---|
| Free tier | ✓ Forever (1 widget) | ✗ Enterprise pricing only |
| Self-service signup | ✓ Instant | ✗ Sales call required |
| Works for service businesses | ✓ Built for this | Limited — transaction-based |
| Works for consultants / coaches | ✓ Core use case | ✗ Not designed for this |
| Collect testimonials via form | ✓ | Transaction-triggered only |
| Embed widget on any site | ✓ | ✓ (enterprise) |
| Google review integration | ✓ | ✓ |
| Pricing transparency | ✓ Public pricing | ✗ "Contact sales" |
| Setup time | ~5 minutes | Days (enterprise onboarding) |
| Designed for small businesses | ✓ Core audience | ✗ Enterprise-first |
Feefo's core product validates reviews by matching them to transactions in your order system. That works for a clothing retailer. It doesn't work if you're a therapist, a marketing consultant, a personal trainer, or a contractor. SocialProof's testimonial collection form lets any client leave a testimonial — no transaction matching required.
Feefo and SocialProof aren't really in the same market. Feefo is an enterprise review verification platform serving large retailers. SocialProof is a testimonial collection and display tool built for service businesses and small teams.
If you found this page, you're probably a small business owner evaluating your options. Feefo's pricing isn't even published — you have to contact their sales team. That's a signal about who their target customer is (not you).
SocialProof starts free. You can collect testimonials from your clients today, embed them on your website tomorrow, and decide later if you want the $9/mo Pro plan. No sales call, no enterprise contract, no minimum commitment.
Collect text testimonials from your clients and embed them on your site — free forever for 1 widget.
Get started free →