Yotpo is built for Shopify at scale. We're built for everyone else.
Yotpo is a powerful ecommerce reviews platform with loyalty, SMS, and UGC features. If you're a small business owner who just wants testimonials on your site, it's more than you need — at a price to match.
Context: Yotpo started as a Shopify reviews app and has grown into a full ecommerce marketing suite. If you're running a Shopify store doing real volume and want product reviews, loyalty points, SMS marketing, and UGC all in one platform — Yotpo is worth evaluating. If you want to display a few great testimonials on a service business website, a personal trainer site, or a B2B landing page, Yotpo is serious overkill.
Side-by-side comparison
Feature
SocialProof
Yotpo
Starting price
Free forever (1 widget)
Free tier, paid from $15/month
Product reviews (Shopify)
No — not built for ecommerce product reviews
Yes — core feature
Text testimonials for service businesses
Yes — purpose-built
Possible but clunky
Embeds on any website
Yes — Squarespace, Wix, Webflow, HTML
Primarily Shopify native
Collect testimonials via shareable link
Yes — no customer login needed
Email/SMS request flows
Loyalty & rewards program
No
Yes
SMS marketing
No
Yes
Setup complexity
5 minutes, no code
Hours to configure fully
Works for coaches, consultants, freelancers
Yes — ideal use case
Not the target market
Who should pick which tool?
✅ Pick SocialProof if you…
Sell services, not physical products
Run a coaching, consulting, or freelance business
Want testimonials on a Squarespace, Wix, or Webflow site
Don't need loyalty points, SMS, or Shopify integration
Want to start for free without a credit card
✅ Pick Yotpo if you…
Run a Shopify ecommerce store with real volume
Need product reviews, star ratings, UGC, and Q&A
Want loyalty and rewards integrated with your reviews
Need SMS marketing alongside reviews
Have budget for $15-$119+/month
The bottom line: Yotpo and SocialProof are solving different problems. Yotpo is an enterprise-grade ecommerce marketing platform that happens to include reviews. SocialProof is a simple tool that lets any business — service, product, or B2B — collect testimonials and embed them on their website in minutes. If you're not on Shopify and you just want a polished testimonial widget, SocialProof is the faster, cheaper path.
Testimonials on your site in under 5 minutes.
No Shopify required. No SMS platform. No loyalty points. Just your customers' words on your site.