If you’ve been looking at Endorsal for collecting customer testimonials, you’ve probably noticed it’s a solid product — but one that’s built with agencies and larger teams in mind. For a small business owner who just wants to collect testimonials and put them on their website without a steep learning curve, there’s a simpler option.
What Is Endorsal?
Endorsal is a testimonial collection platform that lets you request and display testimonials. It includes collection forms, embeddable widgets, and some automation features. It’s been around since 2018 and has a loyal user base — mostly freelancers and agencies.
Where Endorsal Falls Short for Small Businesses
Pricing that scales against you
Endorsal’s free plan is extremely limited. To get useful features — like importing existing testimonials or removing Endorsal branding — you’re quickly looking at paid tiers. For a solopreneur or small business owner, paying monthly for a testimonials tool before you’ve seen ROI is a hard sell.
Interface designed for power users
Endorsal has a lot of features. That’s great if you’re an agency managing multiple clients. It’s overwhelming if you’re a salon owner who just wants to add a testimonial widget to your Squarespace site.
Branding on free plan
The free plan shows “Powered by Endorsal” on your widget. For businesses trying to look polished and professional, this is a problem.
SocialProof: Built for Small Business First
SocialProof was designed with one customer in mind: the small business owner who has happy customers but no system to capture or display their words.
What’s different:
Free forever — not a trial SocialProof’s free plan includes 1 active widget with up to 25 testimonials. No expiration. No credit card required. You can run a real testimonial program without paying anything.
Collect in 5 minutes After signing up, you get a collection link immediately. Share it via email, text, or link in bio. Your customers click, type their testimonial, submit. Done. No account required on their end.
One embed code Copy one script tag, paste it into your site, and your testimonials appear. Works on Squarespace, Wix, WordPress, Shopify, Webflow, and any site that accepts HTML.
No agency overhead No client workspaces, no team seats, no complex dashboards. Just your business, your testimonials, your widget.
Feature Comparison
| Feature | Endorsal | SocialProof |
|---|---|---|
| Free plan | Very limited | Free forever (1 widget) |
| Branding-free free tier | ❌ | ✅ |
| Collection link | ✅ | ✅ |
| Embed widget | ✅ | ✅ |
| Squarespace/Wix/WordPress | ✅ | ✅ |
| Time to first testimonial | 15-30 min setup | ~5 minutes |
| Built for small business | Partial | ✅ |
| Price to go paid | $19/mo+ | $9/mo |
Who Should Use Endorsal?
Endorsal is a reasonable choice if you’re an agency managing testimonials for multiple clients and need multi-workspace features. The power-user toolset justifies the price if you’re billing clients for testimonial management.
Who Should Use SocialProof?
SocialProof is the better fit if:
- You’re a solo business owner or small team
- You want to start collecting testimonials today, not after a 30-minute setup
- You want $9/mo Pro when you need more (not $19+)
- You want a tool that gets out of your way
Try SocialProof Free
No credit card. No expiration. Your first widget is free forever.
Your customers already love what you do. Let’s put their words to work.