INTERNAL DRAFT — This is NOT a public blog post. This is the proposed onboarding email sequence for new free-plan signups. Filed here for dev review and iteration before wiring to Resend.
SocialProof Onboarding Email Sequence
Goal: Get users from signup → first testimonial collected → widget live on their site → upgrade consideration.
Trigger: User completes signup (email confirmed).
Duration: 14 days, 5 emails.
Email 1 — Welcome (Immediate, T+0)
Subject: Your social proof widget is ready 🎉
From: [email protected]
Body:
Hey [First Name],
You just made a smart move.
Your SocialProof widget is set up and waiting. Here’s what to do in the next 10 minutes:
Step 1: Copy your embed code from your dashboard. Step 2: Paste it on your website (homepage or service page). Step 3: Send your collection link to your 3 happiest customers and ask for a quick quote.
That’s it. By tomorrow you could have real testimonials live on your site.
Talk soon,
The SocialProof Team
P.S. — The free plan gives you 1 active widget, forever. No credit card. No expiration.
Email 2 — First Testimonial Prompt (T+1 day)
Subject: The fastest way to get your first testimonial today
From: [email protected]
Body:
Hey [First Name],
The #1 reason people don’t get testimonials is simple: they don’t ask.
Here’s a message you can copy-paste right now and send to your best customer:
“Hey [Name] — I’m adding a testimonials section to my website and you’d be the perfect person to be featured. Would you mind writing 1-2 sentences about your experience working with me? Here’s the link: [your collection link]
Takes 2 minutes and would mean a lot. Thanks!”
That’s all it takes.
— The SocialProof Team
Email 3 — Value / Social Proof About Social Proof (T+3 days)
Subject: Why testimonials convert 4x better than product descriptions
From: [email protected]
Body:
Hey [First Name],
Quick stat: 88% of consumers trust online reviews as much as personal recommendations.
But here’s what most business owners miss: it’s not just about having reviews somewhere — it’s about having them where prospects are deciding.
That’s what makes SocialProof different. Your testimonials live on your website, on your service page, right next to your contact form or booking button. Not buried on Google or Yelp where your competitors are right next to you.
The businesses that convert best have testimonials:
- On their homepage (builds immediate trust)
- On their pricing or service page (reduces hesitation at the moment of decision)
- On their contact page (converts the 40% who almost reach out but don’t)
Have you embedded your widget yet?
— The SocialProof Team
Email 4 — Upgrade Nudge (T+7 days)
Subject: Unlock all your testimonials (quick question)
From: [email protected]
Body:
Hey [First Name],
How’s it going with SocialProof?
If you’ve collected a few testimonials already — nice work. If you haven’t yet, it’s not too late. Your collection link is waiting in your dashboard.
One thing worth knowing: the free plan gives you 1 active widget. If you want to show testimonials on multiple pages — your homepage and your services page, for example — the Growth plan unlocks unlimited widgets.
Most of our customers upgrade when they realize they want the widget on more than one place.
No pressure — the free widget works great for a long time. Just wanted you to know the option is there.
— The SocialProof Team
Email 5 — Check-in / Re-engagement (T+14 days)
Subject: Quick check-in from SocialProof
From: [email protected]
Body:
Hey [First Name],
It’s been two weeks since you signed up. I wanted to check in.
If you’ve collected testimonials and your widget is live: amazing. That’s exactly what this is for. Reply and let me know how it’s going — I’d love to hear.
If you haven’t gotten started yet: totally normal. Things get busy. Here’s the one thing I’d suggest:
Pick your top 3 customers. Open a text or email. Send this: “Hey, I’m adding testimonials to my site — would you write a quick sentence about working with me? [link]”
That’s your entire job. Takes 3 minutes. The results are worth it.
Always here if you have questions,
The SocialProof Team
Implementation Notes (for dev)
- Trigger: Email confirmed → enqueue sequence in Resend
- Personalization fields needed:
first_name,collection_link,dashboard_url - Unsubscribe: Standard Resend footer required on all emails
- Suppression: If user upgrades before Email 4 fires, suppress Email 4 and replace with a congratulations email
- Analytics to track: Open rate, click rate on CTA, conversion to first testimonial collected, upgrade within 14 days
Filed as a dependency of the product launch. See GitHub issue for dev handoff.