SocialProof vs Capterra
Capterra is a software directory for B2B buyers researching tools. SocialProof is a testimonial collection and display tool for service businesses. They solve fundamentally different problems — here's what each is actually for.
Try SocialProof Free →What each tool actually does
| Job to be done | SocialProof | Capterra |
|---|---|---|
| Collect testimonials from clients | ✓ Yes — core feature | Not the purpose |
| Display testimonials on YOUR site | ✓ Yes — embeddable widget | Reviews live on Capterra |
| Help new buyers discover your software | Not the purpose | ✓ Yes — core feature |
| B2B software listings | Not applicable | ✓ Yes |
| Approve reviews before display | ✓ Yes | Capterra controls review display |
| Works for service businesses | ✓ Yes — any industry | Software companies only |
| Embed on your site | ✓ Copy/paste widget | Badge links to Capterra |
| You own the testimonials | ✓ Yes — export anytime | Capterra owns the data |
| Starting cost | Free | Free listing (paid promotion available) |
When Capterra is the right choice
If you're a B2B software company looking to be discovered by buyers who are actively comparing tools, Capterra is a powerful discovery channel. Buyers search Capterra for "project management software" or "accounting tools" and compare options.
When SocialProof is the right choice
If you want to collect testimonials from your existing clients and display them on your website to convert new visitors, SocialProof is the right tool. This works for any business — freelancers, agencies, consultants, service businesses, coaches, and yes, software companies too.
SocialProof testimonials live on your site, in your design, serving your conversion goals. Not on a third-party platform where your competitors can advertise next to your listing.
Use both together
Many SaaS companies list on Capterra for discovery AND use SocialProof (or a similar tool) to display their best testimonials on their own website. The review collections are complementary: Capterra for top-of-funnel discovery, on-site testimonials for conversion.
Collect testimonials you actually own
Display client testimonials on your website — where you control the experience. Free forever for 1 widget.
Start Free — No Credit Card →Also compare: vs Google Reviews · vs Yelp · vs Trustpilot · vs Testimonial.io · vs Senja