SocialProof vs Cloutly

SocialProof vs Cloutly — which is right for your business?

Both tools help you collect reviews and display them online. But they're built for different needs. Here's an honest comparison so you can choose the one that actually fits.

Side-by-side comparison

Feature	SocialProof our pick	Cloutly
Starting price	Free forever (1 widget)	$29/month
Embed widget on website	✓ All plans	✓ All plans
Custom testimonial collection	✓ Yes	✓ Yes
Google Review import	✓ Yes	✓ Yes
Review request campaigns	Via shareable link	Email + SMS campaigns
AI review responses	✗ No	✓ Yes
Reputation monitoring	✗ No	✓ Multi-platform
Widget customization	✓ Full branding	✓ Yes
Setup time	5 minutes	30–60 minutes
Target market	Small business, freelancers	Multi-location businesses

🟦 Choose SocialProof if you…

Want to start free without a credit card
Need a simple widget on your website in minutes
Run a single-location or solo business
Don't need full reputation management — just testimonials
Want clean, minimal embeds that don't slow your site

⬜ Consider Cloutly if you…

Have 5+ locations needing centralized review management
Want automated email + SMS review request campaigns
Need AI to draft responses to reviews at scale
Can justify $29+/month for a full reputation platform
Are a franchise or enterprise business

The bottom line

Cloutly is built for multi-location businesses that need centralized reputation management — think franchises, chains, dental groups. It's a solid platform if you need SMS campaigns and AI review responses and can pay $29+/month.

SocialProof is built for small businesses and freelancers who need to collect testimonials and display them beautifully on their website — without the enterprise complexity or the enterprise price tag. If you're a solo practitioner, a local business, or an indie creator, SocialProof is the simpler, faster choice.

And it's free to start. No credit card required.

Frequently asked questions

Is SocialProof really free?

Yes. SocialProof is free forever for 1 active widget with unlimited testimonials. You only upgrade if you need multiple widgets or advanced features. No trial period, no time limit.

Can I import reviews I already have?

Yes. You can import from Google Reviews or paste in testimonials you've already collected — DMs, emails, or messages from clients. No need to start from scratch.

Does SocialProof work for multi-location businesses?

Yes, though at scale Cloutly's centralized dashboard may be a better fit. SocialProof excels for single-location businesses and freelancers who want a fast, simple solution.

How do I embed SocialProof on my website?

Copy your widget script tag from the dashboard and paste it into your website's HTML. Works with Squarespace, Wix, WordPress, Webflow, and any custom site. Setup takes about 5 minutes.