SocialProof vs Google Business Profile
Google shows your reviews. We let you own them.
Google Business Profile is essential for local SEO — we're not arguing that. But it's not a testimonial tool. Reviews on Google live on Google's platform, display on Google's terms, and serve Google's interests (including showing competitor ads next to your listing). SocialProof collects testimonials you control and displays them on YOUR website.
Feature comparison
| Feature | Google Business Profile | SocialProof |
|---|---|---|
| You own the testimonials | ❌ No — Google owns your reviews | ✅ Yes — export anytime |
| Testimonials on your website | ❌ Requires manual copy-paste | ✅ Auto-embedded widget |
| Custom fields (e.g. project type) | ❌ Not available | ✅ Yes, fully customizable |
| Moderation controls | ❌ Limited — Google decides | ✅ Full — approve or hide |
| Competitor ads next to your reviews | ⚠️ Yes, Google shows competitor ads | ✅ Never — it's your site |
| Works for SaaS / online businesses | ⚠️ Requires a physical address | ✅ Works for any business |
| Free tier | ✅ Free | ✅ Free forever for 1 active widget |
| Price for unlimited use | N/A | $9/mo Pro |
The honest verdict
Use both. Google Business Profile for local search visibility — you need it. SocialProof for your own website, where you control the experience and own the data. They're not competing tools; they serve different jobs.
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