HubSpot is an excellent CRM and marketing platform. But it's not designed to collect, moderate, and display customer testimonials on your website. You can hack together a workflow — form + feedback + a copy-paste process — but it's not purpose-built. SocialProof does one job exceptionally well: help you collect testimonials via a shareable link, approve them, and embed them beautifully on your site.
Feature comparison
| Feature | HubSpot | SocialProof |
|---|---|---|
| Purpose | CRM / Marketing automation | Testimonial collection & display |
| Shareable testimonial collect link | ⚠️ Possible with custom forms | ✅ Built-in, one click |
| Approval workflow for testimonials | ❌ Not a native feature | ✅ Yes — built-in moderation |
| Embeddable widget for your site | ❌ Requires custom development | ✅ One script tag |
| Price to start | Free CRM (limited), paid starts $15/mo/user | ✅ Free forever for 1 active widget |
| Price for full features | $800+/mo for Marketing Hub | $9/mo Pro |
| Built for small business solo operators | ⚠️ Designed for larger teams | ✅ Yes — setup in under 10 min |
The honest verdict
Use HubSpot for CRM, email marketing, and sales pipelines. Use SocialProof to collect and display customer testimonials. They're complementary — SocialProof even embeds on HubSpot-hosted pages.
Start free — no credit card