SocialProof vs Loox
Loox is a photo-first product review app built specifically for Shopify. SocialProof collects written testimonials from clients and displays them on any website. If you're wondering which fits your business, here's the honest comparison.
What Loox is built for
Loox is excellent at one specific thing: collecting photo and video reviews of physical products from Shopify customers and displaying them in visual galleries. If you sell physical goods on Shopify and want user-generated photos showing customers with your products, Loox is a strong choice.
- Photo and video product reviews synced to Shopify orders
- Visual review carousels and grids for product pages
- Google Shopping star ratings integration
- Referral program tied to review incentives
- Import reviews from AliExpress and other sources
Where Loox doesn't fit
- Shopify-only: Loox is a Shopify app. No Shopify store = not available to you.
- Product reviews only: Loox reviews are attached to product SKUs. You can't use it to collect testimonials about your service, team, or brand experience.
- No service business workflows: There's no concept of collecting "Sarah loved working with us" testimonials from service clients — only "Sarah loved this product" photo reviews.
- Pricing scales with orders: Loox pricing tiers are based on monthly order volume, which doesn't make sense for service businesses that don't have orders.
What SocialProof does instead
- Works on any platform — Shopify, WordPress, Webflow, Squarespace, Wix, or any custom site.
- Service & experience testimonials — collects written feedback about your business, not products. Ideal for coaches, consultants, agencies, local services, restaurants, and more.
- Flexible collection methods — shareable link, embedded form, or email sequence. No e-commerce trigger required.
- Display on any page — homepage, services page, about page, landing pages, checkout flows.
- Free forever for 1 active widget — great entry point for small businesses testing social proof for the first time.
Feature comparison
| Feature | Loox | SocialProof |
|---|---|---|
| Platform | Shopify only | Any website |
| Review type | Photo product reviews | Written service testimonials |
| Collection method | Post-order email | Link, form, or email |
| Service businesses | Not applicable | Core use case |
| Free plan | No (trial only) | Free forever for 1 widget |
| Pricing model | By order volume | By active widgets |
The bottom line
Use Loox if you run a physical product Shopify store and want photo-forward UGC on your product pages. It's purpose-built for that.
Use SocialProof if you're a service business, a brand that wants company-level testimonials, or if you're not on Shopify. SocialProof is built from the ground up for collecting "here's why I love this company" stories — the kind that turn browsers into buyers on any type of website.
Free forever for 1 active widget. No credit card required.