Both SocialProof and Shapo let you collect and display testimonials. Here's what's different, and why small service businesses tend to choose SocialProof.
| Feature | SocialProof | Shapo |
|---|---|---|
| Starting price | Free forever | $15/mo (Basic) |
| Testimonial collection form | ✓ Yes | ✓ Yes |
| Embed widget on website | ✓ Free plan | Paid plans only |
| Wall of Love / showcase page | ✓ Yes | ✓ Yes |
| Google review import | ✓ Yes | ✓ Yes |
| Custom branding / remove watermark | ✓ Pro ($9/mo) | Higher tiers |
| Video testimonials | Not yet | ✓ Yes |
| Built for local service businesses | ✓ Core audience | Broader SaaS focus |
| Simple 1-line script embed | ✓ Yes | Code snippet required |
Shapo's entry price is $15/mo with limited features. SocialProof gives you a full working widget for free, and Pro is only $9/mo — 40% less than Shapo's starter tier.
Shapo was built primarily with SaaS founders in mind — startups and digital products where social proof means Twitter screenshots and Product Hunt badges. That's a great product for that use case.
SocialProof is purpose-built for the other kind of business: the yoga studio, the bookkeeper, the home inspector. People who want their happy customers' words on their website — simply, without fuss.
You get a testimonial collection page, a beautiful embeddable widget, and proof that works. Nothing more, nothing less.
It's genuinely free forever. The free plan includes 1 active widget, unlimited testimonials collected, and full embed capability. There's no trial period and no automatic charge. Upgrade to Pro ($9/mo) when you want unlimited widgets and custom branding.
Yes, easily. You can copy your testimonials into SocialProof manually or use the import tool. Most businesses switch in under 30 minutes.
SocialProof works on any website: Squarespace, Wix, Webflow, WordPress, Shopify, or custom HTML sites. You copy one script tag and paste it where you want the widget to appear.
Collect your first testimonials today and embed them on your website in minutes.
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