Starloop automates review requests to Google, Facebook, and Tripadvisor. SocialProof collects first-party testimonials you control, host on your site, and embed anywhere. Complementary tools — here's when each makes sense.
Starloop is designed to boost your Google review count — it sends automated SMS/email requests after a transaction and funnels happy customers to leave public reviews. It's a review volume play, and it works well for local businesses where Google star ratings directly impact search visibility.
SocialProof takes a different approach: instead of sending customers to Google, you collect testimonials directly. You own the content, you approve it, and you embed it on your website, landing pages, and checkout flows. No platform dependency. No algorithm changes.
| Feature | SocialProof | Starloop |
|---|---|---|
| Starting price | Free forever (1 widget) | $99/mo minimum |
| Collect testimonials you own | Yes — first-party | No (third-party review sites) |
| Boost Google review count | No | Yes — core feature |
| Embed testimonials on your site | Yes — any page | Display widget only |
| Works without Google account | Yes | No |
| Works for online/digital businesses | Yes — all business types | Best for local/brick-mortar |
| No dependency on 3rd-party platforms | Yes — you own it | Google/Facebook can change rules |
| Approval before publishing | Yes — full control | Reviews go live automatically |
Some businesses use Starloop to build Google review volume and SocialProof to embed testimonials on their website. The key difference: SocialProof starts free and you own the content. Starloop costs $99/mo and your reviews live on Google's platform.
Collect testimonials directly, approve them, embed them anywhere. Free forever for 1 active widget — no credit card required.
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