SocialProof vs Trustmary

Trustmary is powerful.
SocialProof is affordable.

Trustmary charges $19–$99/mo. SocialProof Pro is $9/mo — with a free plan that actually works. Here's how they compare.

Start free with SocialProof →

No credit card required · Free forever for 1 widget

Feature comparison

Feature SocialProof Trustmary
Free plan ✓ Forever (1 widget) ✗ Trial only
Starting price $9/mo $19/mo
Collect text testimonials
Collect video testimonials Coming soon ✓ (premium)
Embeddable widget ✓ One line of code
Google rich results / SEO ✓ Pro
Custom branding ✓ Pro ✓ Paid plans
Approval / moderation ✓ All plans
Analytics dashboard ✓ Pro ✓ Paid plans
Share collection link ✓ Instant on signup
Shopify integration
Squarespace / Wix
NPS surveys ✓ (core feature)
Exit intent popups
A/B testing ✓ Higher plans
Setup time 5 minutes 30–60 minutes

Pricing breakdown

Best value
SocialProof
$0 / mo

Free forever — 1 active widget, up to 25 testimonials. No credit card.

$9 / mo (Pro)

Unlimited widgets, testimonials, analytics, custom branding, Google rich results.

Trustmary
$19 / mo (Starter)

Basic features, limited imports, 1 site.

$49–$99 / mo

Scale and Business plans for NPS, A/B testing, more sites. No free plan post-trial.

The math: Trustmary's entry plan is more than twice SocialProof Pro. If you just need to collect testimonials and display them beautifully, you're paying for features you don't use.

Where Trustmary wins

Trustmary strengths

  • Native video testimonial collection
  • NPS and satisfaction surveys
  • Exit intent popups and lead capture
  • A/B testing on higher plans
  • Review imports from Google, Facebook

Trustmary drawbacks

  • Starts at $19/mo — no real free tier
  • Complex setup and learning curve
  • Overkill for solo operators and freelancers
  • Pricing jumps steeply for more sites
  • Focus on enterprise features vs simplicity

Where SocialProof wins

SocialProof strengths

  • Free plan — actually useful forever
  • $9/mo Pro — half the cost of Trustmary Starter
  • Live in 5 minutes, not an hour
  • Clean widget, one line of embed code
  • Google rich results on Pro

SocialProof drawbacks

  • No video testimonials yet (coming soon)
  • No NPS or survey tools
  • No exit intent or popup features
  • Newer product, smaller feature set

The verdict

If you run NPS surveys, need advanced A/B testing, or want built-in video collection today — Trustmary is worth the price. It's a full conversion optimization platform.

But if you're a freelancer, coach, consultant, restaurant owner, or small e-commerce store and just want to collect testimonials and put them on your site? Trustmary is expensive and complicated for what you actually need.

SocialProof is built for the 90% of small businesses who want testimonials working in one afternoon, not a full-time conversion tool. Free plan included.

Try SocialProof free — no card needed

Collect your first testimonial in 5 minutes. Free forever for 1 widget.

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