SocialProof vs Elfsight

Elfsight is a widget toolkit.
SocialProof is built for testimonials.

Elfsight charges per page view and caps how many widgets you can create. SocialProof is one flat price with no view limits — and it's built specifically for collecting and displaying customer testimonials.

$9
SocialProof Pro / mo
$10–20
Elfsight Pro–Premium / mo
Try SocialProof free — no card needed

What each tool actually does

Elfsight is a widget marketplace with 90+ widget types — Instagram feeds, countdown timers, chatbots, forms, and yes, a testimonials widget. It's a horizontal tool covering many use cases. SocialProof does one thing: helps you collect real customer testimonials via a shareable link and display them on your site. No social feeds, no countdowns. Just testimonials.

Feature SocialProof Elfsight
Primary use case Collect + display testimonials 90+ generic website widgets
Collect testimonials via link ✓ Built-in collect link ✗ Display only (import manually)
Pricing model Flat $9/mo — no view limits Per-view tiers (200 to 150k views)
Widget limit on entry paid plan Unlimited (Pro) 3 widgets ($5/mo Basic)
Free plan Free forever — 1 widget, 25 testimonials Free — 1 widget, 200 views/mo only
Testimonial approval / moderation ✓ Built-in approval flow ✗ No native moderation
Google rich results (JSON-LD) ✓ On Pro plan ✗ Not for testimonials
Custom branding removal ✓ Pro plan Paid plans only
Embed anywhere (1 script tag)
Works on Shopify, Wix, Squarespace
Analytics ✓ Pro plan Basic view counts

The view-limit problem

Elfsight's free plan gives you 200 page views per month before your widget goes dark. Their Basic plan ($5/mo) allows 5,000 views. If your site gets real traffic, you'll quickly hit a wall and need to upgrade to Pro ($10/mo, 50,000 views) or Premium ($20/mo, 150,000 views).

SocialProof has no view limits. Your testimonial widget loads for every visitor, on every plan — including Free. When you upgrade to Pro at $9/mo, you get unlimited widgets, unlimited testimonials, analytics, and no caps. Ever.

No surprises

SocialProof Pro is $9/mo flat. No view tiers, no widget caps, no overage charges. Know exactly what you'll pay.

Who wins in each scenario

✅ Choose SocialProof if you…

  • Want to actively collect testimonials from customers
  • Need a shareable link to send via email or SMS
  • Want to moderate testimonials before they go live
  • Care about Google rich results / star ratings in search
  • Have growing traffic and hate per-view pricing
  • Run a service business, coaching, consulting, or e-commerce store
  • Want one focused tool, not a multi-widget dashboard

Consider Elfsight if you…

  • Need multiple widget types — not just testimonials (Instagram feed, chatbot, countdown, etc.)
  • Already have testimonials collected elsewhere and just need to display them
  • Have very low-traffic sites and want to stay on a $5/mo plan
  • Prefer a widget marketplace with broad integrations

The collection gap

The biggest difference most people miss: Elfsight doesn't help you collect testimonials. It's a display tool. You gather feedback somewhere else (email, Google Forms, DMs) and paste it in manually.

SocialProof gives you a unique collection link the moment you sign up. Share it with a customer, they fill out a short form, you approve it, and it appears in your widget automatically. No copy-pasting. No manual updates.

If you're trying to build a steady stream of fresh social proof, that difference matters.

Other comparisons

Try SocialProof free — no credit card needed

Get your collection link in 60 seconds. One script tag to embed. Free forever for 1 widget.

Start collecting testimonials →