EmbedSocial is a powerful tool for pulling in Instagram, Facebook, and Google content. If what you actually need is to collect and display customer testimonials, SocialProof does that job better — and at a fraction of the price.
EmbedSocial is built around social media aggregation — it pulls your Instagram posts, Facebook reviews, Google reviews, and TikTok content and displays them on your website. It's a broad platform for UGC (user-generated content) from social platforms.
SocialProof is focused on one job: helping you collect fresh, structured testimonials from real customers via a shareable link, and displaying them on your site with a lightweight embeddable widget. No social API dependencies. No platform lock-in.
| Feature | SocialProof | EmbedSocial |
|---|---|---|
| Primary purpose | Collect + display customer testimonials | Social media aggregation (Instagram, Facebook, Google, TikTok) |
| Starting price | Free → $9/mo Pro | $29/mo (7-day trial only) |
| Free plan | Free forever — 1 widget, 25 testimonials | No free plan — 7-day trial |
| Collect testimonials via shareable link | ✓ Auto-created on signup | ✗ Pulls from social platforms only |
| Works without social media accounts | ✓ Fully independent | ✗ Requires social platform connections |
| Testimonial approval / moderation | ✓ Built-in approval flow | Limited — sourced from platforms |
| Google rich results (JSON-LD stars) | ✓ Pro plan | Via Google Reviews widget only |
| Custom branding removal | ✓ Pro plan ($9/mo) | Higher-tier plans |
| Embed with one script tag | ✓ | ✓ |
| Shopify, Wix, Squarespace support | ✓ | ✓ |
| Platform dependency | None — you own your testimonials | Dependent on social platform APIs |
EmbedSocial's power — and its weakness — is that it relies on social platform APIs. If Instagram changes its API (it has, many times), your embedded feed breaks. If your Google business listing gets flagged, your reviews widget goes dark.
With SocialProof, you own the testimonials. They live in your account, not on a third-party platform. If you want to move, export them. There's no API integration that can break your site.
SocialProof Pro at $9/mo vs EmbedSocial Basics at $29/mo — that's $240 saved per year for a focused testimonial tool that actually collects new content.
Not every small business is on Instagram or has a Google Business profile with reviews rolling in. A freelance consultant, a local coach, a B2B service provider — they often collect testimonials via email or conversation, not social platforms.
EmbedSocial has nothing to offer these businesses. SocialProof gives them a shareable link to send to any client, via any channel, and a widget to display the results — no social presence required.
Get your collection link in 60 seconds. One script tag to embed. Free forever for 1 widget.
Start collecting testimonials →