✦ Free forever for 1 active widget — Start collecting testimonials →

SocialProof vs Reviews.io — honest comparison for small business

Reviews.io is a powerful platform built for enterprise review management. SocialProof is built for small businesses that want authentic testimonials on their website — without the $89/month starting price.

Try SocialProof free → See a live demo

TL;DR

Reviews.io is a full-stack review platform with integrations into Trustpilot, Google, and major ecommerce platforms. If you're a mid-market retailer managing thousands of product reviews across multiple channels, it's a serious tool. If you're a service business or solopreneur who just wants to collect a few authentic testimonials and put them on your website — it's 10x the price you need to pay and 10x the complexity.

Feature comparison

Feature SocialProof Reviews.io
Starting price Free forever (1 widget) / $9/mo Pro Winner $89/month (Starter)
Setup time Under 5 minutes — shareable link + 2-line embed Winner 30–60 minutes; platform integration setup required
Target customer Solopreneurs, small service businesses, local shops Our focus Mid-market ecommerce brands, 50+ employees
Approval before publish Yes — every testimonial reviewed before display Winner Moderation available on higher plans
Website embed 2-line snippet, works on any site builder Available — more configuration needed
Ecommerce integrations Roadmap — Shopify widget in progress Deep Shopify, Magento, WooCommerce integration Winner
Syndication to Google/Trustpilot Not currently Yes — major differentiator for retailers Winner
Photo/video reviews Text testimonials + text quotes Full rich media support
You own the data Yes — export anytime Yes — export available
Free plan Yes — free forever for 1 widget Trial only (no permanent free tier)

SocialProof: best for

Reviews.io: best for

Pick the right tool for your situation

You run a yoga studio and want 3 testimonials on your homepage

Use SocialProof. Send a collection link to your best students. Approve the responses. Paste the embed code. Done in an afternoon. $0.

You run a 500 SKU Shopify store and need product reviews

Reviews.io makes sense. You need verified purchase reviews, syndication to Google, and rich media. That's their wheelhouse.

You're a freelance designer who wants testimonials on your portfolio

Use SocialProof. It's free, takes 10 minutes to set up, and displays beautifully on any site.

You need star ratings to show up in Google Shopping results

Reviews.io handles this. Seller ratings syndication to Google is a specific feature we don't offer yet.

Not paying $89/month for testimonials.

SocialProof is free forever for one widget. Pro is $9/month. Set up in under 5 minutes.

Start free → See a live demo