Reviews.io is a powerful platform built for enterprise review management. SocialProof is built for small businesses that want authentic testimonials on their website — without the $89/month starting price.
Reviews.io is a full-stack review platform with integrations into Trustpilot, Google, and major ecommerce platforms. If you're a mid-market retailer managing thousands of product reviews across multiple channels, it's a serious tool. If you're a service business or solopreneur who just wants to collect a few authentic testimonials and put them on your website — it's 10x the price you need to pay and 10x the complexity.
| Feature | SocialProof | Reviews.io |
|---|---|---|
| Starting price | Free forever (1 widget) / $9/mo Pro Winner | $89/month (Starter) |
| Setup time | Under 5 minutes — shareable link + 2-line embed Winner | 30–60 minutes; platform integration setup required |
| Target customer | Solopreneurs, small service businesses, local shops Our focus | Mid-market ecommerce brands, 50+ employees |
| Approval before publish | Yes — every testimonial reviewed before display Winner | Moderation available on higher plans |
| Website embed | 2-line snippet, works on any site builder | Available — more configuration needed |
| Ecommerce integrations | Roadmap — Shopify widget in progress | Deep Shopify, Magento, WooCommerce integration Winner |
| Syndication to Google/Trustpilot | Not currently | Yes — major differentiator for retailers Winner |
| Photo/video reviews | Text testimonials + text quotes | Full rich media support |
| You own the data | Yes — export anytime | Yes — export available |
| Free plan | Yes — free forever for 1 widget | Trial only (no permanent free tier) |
Use SocialProof. Send a collection link to your best students. Approve the responses. Paste the embed code. Done in an afternoon. $0.
Reviews.io makes sense. You need verified purchase reviews, syndication to Google, and rich media. That's their wheelhouse.
Use SocialProof. It's free, takes 10 minutes to set up, and displays beautifully on any site.
Reviews.io handles this. Seller ratings syndication to Google is a specific feature we don't offer yet.
SocialProof is free forever for one widget. Pro is $9/month. Set up in under 5 minutes.